It can take a considerable amount of time to plan a music festival but this can vary depending on the size and complexity of the event. There is no set standard about how long a festival takes to plan but anyone contemplating organising a festival in 2023 is probably already well into their planning phase.  

A testimonial is an endorsement statement from a satisfied customer and is a great tool that can be used by music festival organisations to boost the reputation of a particular event. How can organisers obtain customer testimonials and how can they be managed to the benefit of a music festival.

What staff managing a music festival wear during the live dates of an event is an extension of the event’s brand and its perception to all on-site visitors. Whether it’s full-time permanent staff or volunteers organisers should produce guidelines and dress codes for everyone working on site.

Every music festival incorporates an element of design in the branding presentation and is a key element of the organisation's public persona. Who are the people behind some of the most dazzling and creative images often associated with music festivals and how can organisers harness these creative individuals to build their own distinctive brand.  

Anyone attending a music festival is expecting to be entertained from the moment they arrive until they leave the site. With many festivals taking place over 3 or 4 days it can be challenging to provide non-stop activities for festival-goers. How can organisers ensure their event is scheduled to ensure a continuous flow of activities.

After any music festival it is essential to conduct a review of the event particularly the operational and logistical aspects. A comprehensive review of event’s operations will help in understanding what went well and what can be improved for future festivals. What are the key aspects to consider when conducting the post event review.

Event marketing has evolved over the years and this is set to continue into 2023 and festival organisers should embrace changes and developments that increase their marketing spend effectiveness. What aspects of the marketing mix are shifting and what should organisers focus on over the coming years.

Everyone is currently experiencing rising costs and this applies to performance artist and musicians as well as music festival organisers. What are the implications for organisers looking to book their artist line-up for events taking place in 2023 and what are the primary considerations.

Sometimes called member get member these schemes are marketing programmes that leverage existing customers to recruit new customers. Music festival organisations can utilise these schemes to generate new sales at a vastly reduced cost whilst strengthening brand loyalty at the same time.

Advances in technology have enabled organisations to reach wider audiences with their offerings. The online presence of websites and social media have facilitated the creation of new sales channels where ecommerce technology helps generate instant sales and revenue. How can organisers harness all available sales channels to maximise revenue.

Newsletters in any industry are a great way to engage and communicate with customers and prospects. The old paper newsletter has largely disappeared and been replaced with an electronic variant. How can music festival organisers maximise marketing and sales opportunities with their own newsletter. 

Almost every music festival organisation now offers a pre-registration scheme for festival-goers interested in future ticket purchases. What are the benefits to festival-goers registering and to organisers operating these schemes and how can be they be managed to improve both efficiency and sales revenue.

For most people the autumn and winter months mean the end of festival season and a return to normality. This is also a time to recover and look forward to next year’s events but what are the typical symptoms and how can individuals prepare themselves and fully recover in the 12 months between their favourite festival.

Every music festival will list items that can and cannot be brought onto a festival site and these are usually listed on the event’s website. The reasons for prohibiting items can vary between being outright illegal or to maintaining the safety and integrity of the event and prevention of harm to festival-goers.

Any sizeable music festival will always focus on the artist line-up and promoting confirmed bookings as this is what drives ticket sales. In addition to artists booked organisers also strive to offer different content and services for festival-goers. What are the key offerings organisers can consider to diversify experiences for festival-goers.

During the planning phase for any music festival the curation of performance artists involves fee negotiation along with advancing and riders. Artists may make claims for additional expenses incurred during the event and the management of these is critical to budgetary control for festival organisers.

Any gathering of large numbers of people is always a concern to local police whose primary concerns are potential safety, criminal activity and local disruption. Most police forces have someone responsible for co-ordinating events with festival organisers along with processes and procedures for notification and approval to proceed.

Festival-goers always eagerly await the announcements of headliners and line-ups for music festivals. For events taking place in the summer months the most popular time for announcements is autumn and winter but how do organisers decide which artists are headliners and in which order to present them.

Artist curation for music festivals is a challenging occupation and the current economic climate is making this more difficult. In addition music tastes are changing faster than ever before and predicting popularity a year in advance remains one of the biggest challenges for artist curators.

Music festivals rely on the help of volunteers to make their events happen and managing them can be challenging. From recruitment and training to the allocation of shifts a volunteer manager is often a full-time role. Issuing a conduct policy for volunteers can save time on training and supervision management time.

Accurate accreditation for back stage and hospitability zones of music festivals is vital for security and safety reasons. Historically the accreditation process has often been subject to abuse but technology is helping to rectify this. What can festival organisers do to ensure that their on-site accreditation processes operate smoothly with no errors.

Large music festivals can have hundreds of vendors and the money earned from pitch spaces is a crucial revenue stream for organisers. Popular festival vendor pitches are often oversubscribed and meticulous selection criteria are used to choose vendors that fit with the event’s ethos and can provide goods and services wanted by festival-goers.

Despite the best efforts of festival organisers there are still cases of discrimination taking place at music festivals, both reported and unreported. Western countries do have strict laws regarding every type of discrimination giving anyone on the receiving end some legal redress, however, what practical steps can organisers take to prevent discrimination on festival sites. 

Over the years some iconic music festivals have disappeared for a variety of reasons never to return. Is there any value in these defunct festival brands and is it worth reviving an old festival brand under new ownership. What are the pitfalls and potential benefits of reviving an old festival band.

The business environment is in a very different place now compared to 2019 and understanding trends for the coming year is vital. The live events sector was especially hit hard by the coronavirus pandemic but new challenges are coming from rising inflation and wavering economies.

With an emphasis on sustainability and waste reduction single use plastics are now banned from most music festival sites. Alternative containers are encouraged and include recyclable plastic or paper cups and those made from metal. Glass is an ideal container as it is easily recycled and can be reused so why is glass banned from most festival sites? 

Music festival branding is playing an increasingly important role in an organisation's success. Festival branding encompasses numerous aspects from committed loyal staff, great line-ups, exceptional customer service and festival-goer experience. Once these building blocks are in place the festival brand can be enhanced with merchandise.

The majority of music festivals embrace good causes and support for social and environmental issues but there are occasions when protesters operate outside of the festival organisation. How can organisers manage protesters who refuse to cooperate and are intent on disrupting an event.

Revenue from sponsorship is an essential lifeblood of every music festival. Alcohol brands have traditionally been amongst the biggest financial sponsors of music festivals but there are moves from pressure groups and government bodies to restrict or ban alcohol and other ‘undesirable’ sponsorship from some live events.

Music festival organisers need to reach their target audiences to sell tickets for their event and a key element of this is the regular media splash of news regarding line-ups and ticket availability. To get relevant news published in an accurate and timely manner many festival organisers enter into media partnerships.