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Articles

Sponsors

The Music Festival Commercial Sponsorship Challenges in 2025.

The global music festival sector continues to grow in value and popularity with corporate organisers booming financially. This provides great opportunities for the commercial sponsorship of events, but they now demand more in return. How can organisers prepare themselves to increase their chances of securing sponsorship deals now and in the future. Read More ->

Andy Robertson - Wednesday 2 July 2025

Events

Email Marketing for Music Festival Entities.

Email marketing provides the most personalised form of communication with both customers and prospects for any business and the music festival sector is no exception. Emails can generate some of the highest ROI numbers in any marketing activity but what are the common best practices for festival entities embarking on their email marketing campaigns. Read More ->

Andy Robertson - Tuesday 1 July 2025

Artists

What is the Typical Live Music Set Duration.

Performance artists and musicians must prepare their set list and duration in advance for any bookings but how can they plan for different format events. A number of factors can influence how much time an artist gets allocated, and audiences will have expectations too. What are these factors and how can artists plan appropriate set time durations. Read More ->

Andy Robertson - Monday 30 June 2025

Events

Who Calls the Shots at Music Festivals in Emergencies.

Ensuring public safety on a music festival site is paramount to organising entities but who ultimately makes the key decisions when faced with emergencies. A large-scale festival may have hundreds of staff on a site during live dates along with even more volunteers, so a clearly defined decision-making structure is essential. Read More ->

Andy Robertson - Wednesday 25 June 2025

External vs Internal PR Resources for Music Festivals.

The Public Relations (PR) function is a key element of the music festival's overall marketing mix. Timely and impactful announcements can influence ticket sales, engagement and where necessary, damage limitation. What are the considerations for festival organisers when deciding if their PR resource should be internal or external. Read More ->

Andy Robertson - Tuesday 24 June 2025

Predictive Artificial Intelligence for Music Festival Site Crowd Control Planning.

Music festival organisers will do their utmost to avoid injury or worse to festival-goers attending events but incidents do still occur. With crowd surges and crushing causing the most severe injuries understanding crowd behaviour is essential. AI predictive modelling has advanced recently to the point where it can now form a key part of the festival planning process. Read More ->

Andy Robertson - Monday 23 June 2025

The Importance of Correct Footwear for Music Festival Attendance.

Any experienced festival-goer knows the correct and appropriate footwear choice for attending a music festival but any relatively new festival-goer could make poor footwear selection choices. Having the right footwear is essential for a worry-free event experience, what are the key factors to consider when choosing appropriate festival footwear. Read More ->

Andy Robertson - Thursday 19 June 2025

Security Training for Music Festivals in 2025.

A security presence at any large-scale music festival is essential but the dynamics of training for security staff is currently evolving. What are the significant changes taking place that festival organisers need to be aware of when making arrangements for training to ensure a safe and secure site. Read More ->

Andy Robertson - Tuesday 17 June 2025

Why Music Festivals in Scotland are Different.

Although the UK has in excess of 850 music festivals every year the 200 events that take place in Scotland can be very different from festivals in the rest of the country. What is it that makes Scottish music festivals so different and what can festival-goers expect by booking a weekend music festival experience. Read More ->

Andy Robertson - Monday 16 June 2025

The Freelance Music Festival Contract Organiser in 2025.

Experienced music festival organising staff are always in demand, however, given the seasonal nature of the typical festival season many now choose to work as freelance contractors. This can provide benefits to the festival entity and the contractor. What does this job role look like in 2025 and what are the long-term prospects for the freelance contract music festival organiser. Read More ->

Andy Robertson - Wednesday 11 June 2025

Naming a New Music Festival.

Every year new music festivals launch with a mixture of independent and corporate organising entities. New festivals usually aim to create something new or different where curated artists have wide appeal to generate ticket sales in a location that is convenient. Naming a new music festival is not straightforward and requires a thorough thought-out process. Read More ->

Andy Robertson - Tuesday 10 June 2025

Vendors

Using Food and Beverage Innovations to Contribute to Music Festival Sustainability.

In an effort to get music festival entities to meet their sustainability objectives organisers usually employ a raft of initiatives. A key element that festival organisers can have significant control over is the sustainability requirements of food and beverage vendors. What demands are organisers making of vendors and what initiatives are being actively encouraged. Read More ->

Andy Robertson - Monday 9 June 2025

Events

Funding a Free Music Festival.

Music festivals that have evolved out of local community events or are linked to charitable work are often organised by committees and associations where the primary objective is to provide valuable services to the public for free. How can organisers fund free music festivals without charging festival-goers for attending. Read More ->

Andy Robertson - Wednesday 4 June 2025

Artists

Dealing with Headline Artist Bidding Wars for Music Festivals.

Having a popular headline artist in a music festival line-up is key to generating ticket sales for forthcoming events. With many summer music festivals taking place over a handful of weekends the competition to secure a headline act can be fierce. What steps can organisers take to ensure they secure the artist they want without breaking the bank. Read More ->

Andy Robertson - Tuesday 3 June 2025

Events

The Sensitive Subject of Politics for Music Festival Organisers.

In the modern era politics have become very divisive and for many are an incredibly sensitive topic. Music festivals exist to bring excellent and memorable music performances to large audiences creating a community of like-minded individuals. How can organisers deal with situations when politics become an issue at their events. Read More ->

Andy Robertson - Monday 2 June 2025

Summary of Key Updates to the Purple Guide for Music Festival Organisers.

Considered the most complete guide to running events the Purple Guide is an important resource for music festival organisers and is regularly updated. It’s been several years since we covered the relevant content, what are the key updates incorporated into the Purple Guide since 2023 that organisers need to be aware of. Read More ->

Andy Robertson - Wednesday 28 May 2025

Planning Robust Weather Protection for Outdoor Music Festivals.

Many summer music festivals that take place in Europe and north America are subject to temperate climates making the weather very changeable. Whilst the summer months are more reliable for warmer and drier conditions, they can still be subject to extreme weather changes. How can organisers plan for robust protection in adverse weather conditions. Read More ->

Andy Robertson - Tuesday 27 May 2025

Artists

Are Residencies for Artists and Musicians Worthwhile.

Following a career as a musician and performance artist can be challenging with very few ever making enough income to support themselves. Taking up a residency position can be an alternative way to earn an income from their chosen career and passion but what are the key considerations when pursuing a residency. Read More ->

Andy Robertson - Monday 26 May 2025

Mixed Genre Artist Logistics for Music Festivals.

The most popular music festivals are generally those that present mixed genres and they represent some of the largest and longest running events. Whilst genre specific festivals have an established presence if an organiser wants to grow their audience size and ticket volumes then choosing to curate mixed genres may be a possible route to greater financial success. Read More ->

Andy Robertson - Wednesday 21 May 2025

Artist Backstage Scheduling Logistics for Music Festivals.

Any large-scale multi-day music festival can feature hundreds of performance artists and scheduling their set times and other logistics can be challenging. What do organisers need to consider when planning the artist’s running order taking into account backstage limitations, accommodation and transport logistics. Read More ->

Andy Robertson - Tuesday 20 May 2025
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