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Articles

Vendors

A large music festival could have several hundred vendors booked to cater for the needs of festival-goers. From food and beverage suppliers to merchandise sellers the scope of vendor types is wide and working to the correct operating hours is essential. How can festival organisers manage and coordinate appropriate operating hours for all the vendors present on a site. Read More ->

Andy Robertson - Monday 17 March 2025

Events

Despite the efforts of festival organisers to get festival-goers to use public transport and sustainability friendly options the majority still prefer using their own cars to attend music festivals. This decision is based on reduced costs and the remote location increasing the likelihood of congestion. How can organisers coordinate their traffic management to minimise delays. Read More ->

Andy Robertson - Wednesday 12 March 2025

Festival-goers attend events for a variety of reasons which often include the music, making friends and experiencing something new. In reality most attendees use the festival experience to party and overindulge in their preferred drink or substance. Festival organisers need to include plans for the wellness and safety of festival-goers during the time after overindulgence. 

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Andy Robertson - Tuesday 11 March 2025

Working in the music festival sector has a reputation for low pay, long unsocial hours and challenging working conditions yet remains one of the most rewarding and popular career choices. What strategies can organisers use to recruit and retain a core permanent team that finds the best fit candidates for the roles needed. Read More ->

Andy Robertson - Monday 10 March 2025

Volunteers

Volunteers are an essential part of music festival operations and depending on the size of event could number anything from a handful of people to hundreds. Volunteers are recruited by organisers on the basis of an agreement that rewards them with event access in exchange for helping with various tasks. What rights do volunteers have when working on this basis?

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Andy Robertson - Wednesday 5 March 2025

Vendors

Vendors are an integral part of every music festival providing essential on-site services as well as generating significant income for organisers. Festival-goer audiences are getting more sophisticated and their needs and desires are changing. This shift needs to be reflected in the range and types of vendors selected by organisers for each festival. Read More ->

Andy Robertson - Tuesday 4 March 2025

Sponsors

Securing sponsorship deals for music festival organisers remains a key part of their overall income strategy. Consumer brands chose to sponsor festivals for a variety of reasons but for many they provide an ideal platform for brand activation. What is brand activation and how can festival organisers leverage this to secure sponsorship deals.  Read More ->

Andy Robertson - Monday 3 March 2025

Events

Music festivals still have a reputation for the generation of significant volumes of waste and the environmental impact this can have. Processes for the appropriate collection and disposal of waste is an essential part of event planning. A key element of managing festival site waste is identifying and disposing of toxic waste which needs careful handling. Read More ->

Andy Robertson - Wednesday 26 February 2025

Every music festival entity of every size will utilise a variety of social media channels to maximise audience engagement and leverage ticket sales. Most social media channels are interactive platforms with comments and posts possible from followers. What steps can festival organisers take to control the narrative on their social media channels to boost positive engagement. Read More ->

Andy Robertson - Tuesday 25 February 2025

With advances in technology and the increasing reliance on it, festival organisers are increasingly finding the need to erect a temporary computer server room on-site. What are these server rooms used for and how do organisers set up the ideal temporary solution that satisfies all the potential needs of the event’s various requirements. Read More ->

Andy Robertson - Monday 24 February 2025

Whilst traditional rock bands and DJs do not rely on visual dance shows to accompany their music many solo artists put a heavy emphasis on their visual presentation and dance moves. These dance shows are created and managed by choreographers who spend long periods with artists to create visual impact. Getting these to work in a live show environment can be challenging. Read More ->

Andy Robertson - Wednesday 19 February 2025

Music festival organisers are always trying a variety of marketing and promotional activities to boost ticket sales for their events. The prize draw is a common promotion that can generate great interest and activity but how should organisers create a draw that attracts the right audience and generates ticket sales for the lowest cost. Read More ->

Andy Robertson - Tuesday 18 February 2025

There have always been times when the air quality has been poor sometimes leading to health hazards. With improvements in measuring and monitoring equipment plus greater scientific work and increased media coverage the awareness of air quality conditions has improved. What can organisers of outdoor music festivals do to manage potential adverse air quality on their site. Read More ->

Andy Robertson - Monday 17 February 2025

Music festivals are known for their extravagant custom-made stage designs but not every festival organiser has the budget for such creations. The budget conscious organiser is more likely to consider renting a modular temporary pop-up stage and their options when considering this route are increasing as technology is helping to create great functional stages at a reasonable cost.

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Andy Robertson - Wednesday 12 February 2025

Performance artists generally earn the most revenue when playing live events and the summer music festival is seen ae the most lucrative for many. It therefore makes sense for them to play all year round if possible to get a steady income stream. Fortunately, the summer music festival season varies by region making it possible to perform most of the year.

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Andy Robertson - Tuesday 11 February 2025

Most regular festival-goers exhibit common behavioural traits and if organisers have a good understanding of these, they can be leveraged for future marketing messaging. Audience profiling exercises or deeper research can reveal typical behaviours and if this forms part of the marketing process can help organisers build great campaigns to generate engagement and ticket sales.

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Andy Robertson - Monday 10 February 2025

Effective waste management is currently one of the biggest challenges for festival organisers. Usually part of their sustainability objectives waste management needs careful planning and implementation to ensure a measurable impact. These initiatives can be expensive, can organisers use smart waste management to improve the process without increasing costs.

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Andy Robertson - Wednesday 5 February 2025

Managing the artist riders is a crucial element in the smooth operation of any music festival and typically includes numerous aspects of technical set up and the provision of hospitality services. Festival organisers must balance budgetary constraints with satisfying the demands of performance artists. What are the key considerations for organisers when managing artist riders?

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Andy Robertson - Tuesday 4 February 2025

Working for a music festival entity can be incredibly rewarding but at the same time staff face long unsocial working hours in a stressful environment. Keeping staff motivated and energised in these challenging conditions is vital to the smooth operation of the event making it an enjoyable experience for festival-goers. What steps can organisers take to motivate their staff. Read More ->

Andy Robertson - Monday 3 February 2025

It can be surprising when a long running music festival suddenly disappears from event calendars. This can come as a disappointment to loyal fans with many wondering why a seemingly strong event shuts up shop. What are the likely reasons for these well-known music festivals to cease trading and vanish for good. Read More ->

Andy Robertson - Wednesday 29 January 2025
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