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Working in the Events Industry.

Andy Robertson

The scope of careers available in the events industry is vast with hundreds of different occupations available to suit the interests and skills of most people. Whilst there are generic occupations like marketing, finance and HR that can transfer from other industries some events careers are specific to this sector.

For people who are interested in working in one of the most fascinating, varied and fast-moving industries the events sector provides great opportunities. Notwithstanding the current crisis in events caused by the COVID-19 pandemic the industry will recover in 2021.

Performance Artists. 
Probably the most prestigious of all events careers this obviously requires an element of talent that might range from musicians and comedians to acrobats for example. The range of possible talents is endless and most professional performance artists proved their mettle on the live performance circuit before breaking into mainstream media.

An essential part of any live performance are the back room technical experts that support and make possible an artist's performance. Most will be sound and lighting engineers and a good engineer will be invaluable to any slick performance. A good sound engineer can build such a reputation that some artists will only work with specific engineers. 

vent Producers.
The Event Producer, sometimes called an Event Planner or Organiser, is the key to building a successful event whether it's a music festival, comedy show or business conference. The Event Producer specifies dates, venues, artists and speakers and will be responsible for the event's overall success. The person performing this role certainly needs a wealth of experience and be a natural organiser, coordinator and planner. In an events company this role may have a large team of people reporting to them too. 

Artist Liaison Managers.
A born negotiator and networker the Artist Liaison Manager is responsible for maintaning regular contact with artists and their managers regarding anything from performance timing, fees, logistics, accommodation and travel arrangements. 

Generic professions.
Although people working in Marketing, Admin, Finance or HR can come from any industry there are some specific skills sets relevant to only the events industry. These can only be fully understood by working for an events company.  

Most venues, from concert halls to hotels will have an events team with specific knowledge of the events industry and who are geared up to service the needs of event organisers in the provision of services from F&B to Audio Visual support. The venue events team will work with event organisers to fulfil their specific requirements.  

The unpaid army of people that help out at large music festivals and smaller events are an essential part of the events industry and without them many events would not take place. The trade-off for volunteers is free access to the event in exchange for working and there always seems to be an enthusiastic number of people willing to volunteer.  

Getting started in the events industry is not easy but there are many avenues that young fresh-faced individuals new to the job market can explore as an avenue to starting in an exciting and unique industry.

If you are just starting out in a career in the events industry there are numerous event management software solutions available that will make your life much easier like FestivalPro. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The FestivalPro platform is flexible and easy to use, it’s quick to learn the mechanics behind events and how to control the multitude of facets in organising and running any type of event.   

Andy Robertson
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