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Dynamic Festival Management.

Andy Robertson

Festivals have grown in size and complexity over the decades and the old operational practices need development to allow for these changes. In an ever increasingly fast-moving environment festival organisers now need to employ a more dynamic approach to managing their event operations.


As technology seemingly dives a faster pace of life and the speed of change becomes ever more difficult to manage festival organisers need to find ways to keep up with this change. This fast pace of life is felt in all types of business operations with frequent changes in requirements being made in real time and festival management is no exception to this. Whether its artists, contractors, vendors, sponsors or volunteers the communication of changes needs to be made, and receipt confirmed, in real time.

Traditional Festival Management. 
Before the advent of technology tools festivals were managed manually with a combination of handwritten notes and a constant steam of phone calls. Many festivals are still operated in this way or at best organisers may use spreadsheets and cloud-based documents. This is fine if everything stays static but anyone who has organised a festival of any size will know that festival operations contain many moving parts. Using these outdated management techniques can be cumbersome, labour intensive and prone to numerous communication errors.

Rapid Changes Impact on Operations. 
As a festival approaches its live dates the number of changes taking place intensifies and as a result, the potential number of problems and issues rises. When changes do not get communicated effectively the impact on the festival can be particularly bad. Artists may miss sound checks, arrive late for scheduled performances or turn up at the wrong stage. In addition, vendors and sponsors may find their pitch spaces incorrectly configured for example. Volunteers may be unaware of their duties and schedules causing key tasks to go uncompleted. These are potentially just a few examples of typical issues faced by poor real time communication.

Managing Changes in Real Time.  
The management of festival operations needs to done in real time so it's time that organisers start using technology to make their decision making more dynamic. Working with a central schedule and calendarised system that logs and communicates changes in real time with automated notifications and confirmation of delivery can transform festival operations. Software platforms like Festival Pro enable festival organisers to manage and control every aspect of their festivals in real time, accessible by users on the cloud at any time on any device.

Enabling real time dynamic management of festival operations will make the organisation more efficient and save money in additional resources. The festival will then operate in a slick and professional manner increasing the chances of satisfying festival-goers and financial success.

For festival organisers planning their events using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering.

Photo by
Anna Shvets via Pexelsy Anna Shvets: https://www.pexels.com/photo/focused-man-working-with-female-colleague-in-office-5325104/

Andy Robertson
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