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Meet Your Music Festival Organising Team.

Andy Robertson

Whenever someone checks out a music festival it’s sometimes interesting to see who is behind that festival and look into the history of that event over the years. Too many festivals seem to hide behind an anonymous shield of their website and social media channels with content and news magically appearing from the ‘organisers’     

Seeing who is behind organising a festival certainly adds a personal touch to the event and ultimately the longevity and financial success. Everyone knows who is behind Glastonbury festival, Michael and Emily Eavis who are the face of every PR announcement. Their communication style helps reach out to potential ticket buyers, artists, vendors and sponsors and they certainly set a good example of how festival organisers should act.

For some of the larger festivals part of corporate organisations like Live Nation everything seems to get handled by the corporate marketing and PR teams making it particularly difficult for anyone to reach out to them. For many independent festivals they proudly present the face of that festival in the form of the Founder or Festival Director who seem to communicate with their target audiences on a one-to-one basis. 

How can music festival organisers adopt a more personal approach to all parties they want to communicate with? When checking around some music festival websites its worth seeing if they have a ‘Meet the Team’ section which can detail profiles and backgrounds of the organising team. Breaking down responsibilities and including contact details help direct sponsors, artists, vendors and volunteers to the right contact. This improves efficiency as the those interested can contact the right individual rather going through an anonymous contact form with little confidence that any enquiry will ever be dealt with. Irrespective if it’s a potential vendor or sponsor this is sure to increase the potential for securing more revenue for the festival.

Anyone researching a festival when considering attendance, or applying for a vendor pitch or considering sponsorship it's incredibly useful to understand the history behind the event. When did it start and how has it grown over the years? This background information is particularly important because sponsors and vendors like to see continuous growth (in visitors) and overall improvement over the years making a decision to commit budget an easier decision. 

Perhaps some festival organisers prefer to hide behind the scenes adding to their mystique and creating an omnipotent persona. Despite this attitude it ultimately will not help their business and they could be in danger of fading away. The current pandemic has caused chaos in the music festival sector and those organisers that will survive and prosper in the future are those that have reached out to all their potential audiences with a personalised approach to garner support. 

For any event organiser planning their music festival using a software management platform like
Festival Pro gives them all the functionality they need manage every aspect of their communications with target audiences and festival logistics. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors guestlists and ticketing. 

Photo by Canva Studio from Pexels

Andy Robertson
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