First Ever Live Music Body Formed in the UK
18th February 2021 (Pollstar). Some of the UK's most experienced live entertainment professionals have formed the UK's first dedicated live music body to face "unprecedented challenges from COVID-19, Brexit and beyond." LIVE, which stands for Live Music Industry, Venue And Entertainment, aims to be "the voice of the UK’s live music ecosystem including artists, managers, venues, festivals, promoters, agents, production and ticketing," according to the announcement. Membership is made up of the 13 principal industry associations across the sector, including the Association of Independent Festivals (AIF), Association for Electronic Music (AFEM) and more.
By Gideon Gottfried
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