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Jameson and Sofar Sounds team up to showcase UK musicians through virtual gigs

Andy Robertson

Jameson and Sofar Sounds team up to showcase UK musicians through virtual gigs 

13th January 2021 (Mobile Marketing). Jameson, Pernod Ricard’s popular Irish whiskey brand, has teamed up with music events startup Sofar Sounds to promote emerging musicians through a series of virtual gigs. Sofar’s Seen & Heard Listening Room, which launches today (13 January), will showcase 15 up-and-coming artists in a two-week series of 20-minute stripped back sets at 7pm each night. All of the performances were recorded ahead of the latest lockdown. Acts include alternative hip-hop artist and poet Otis Mensah, funk band I.M.O, and alt-pop poet Tiërny.
By Tyrone Stewart.


Andy Robertson
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