UK livestreaming platform Driift announces international expansion
6th November 2020 (Complete Music Update). UK-based livestreaming company Driift has announced that it is expanding into Australia and New Zealand. Formally launched in August by Ric Salmon and Brian Message of ATC Management, the company has already put on ticketed livestream shows from artists including Nick Cave, Laura Marling, Biffy Clyro, Dermot Kennedy, Lianne La Havas and Sleaford Mods. This weekend it is set to host performances from Kylie Minogue and Niall Horan. Announcing the international expansion, Salmon says: “In what’s been a tough year, the growth of paid-for livestreaming has provided our industry with one of its few shoots of optimism.
Reporting by Andy Malt
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