Asahi UK becomes official beer and cider partner for American Express presents BST Hyde Park
9th October 2020 (Sponsorship.org) As part of its long-term commitment to support the UK events industry, Asahi UK, the UK’s leading super premium beer and cider supplier, has confirmed a landmark six-year deal to become the official beer & cider partner for AEG’s leading European festival, American Express presents BST Hyde Park. The sponsorship of the festival – brokered by ESA member AEG Global Partnerships – will showcase Asahi’s premium portfolio. This reaffirms Asahi’s dedication to supporting the entertainment sector by planning and creating high quality consumer experiences.
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