‘Red alert' events campaign goes global
21 September 2020 (The caterer). A global campaign is calling on venues around the world to raise awareness of the threat to the events sector by lighting up in red on 30 September. Light It In Red is supporting We Make Events, which was created by industry bodies and professionals in the UK at the beginning of the pandemic. The group celebrated its first ‘red alert' on 11 August, which saw 700 theatres and music halls in the UK light up in red. The campaign is being run by a growing industry collective of trade bodies, businesses and freelancers across live music, comedy, theatre and the arts, affected by the shutdown.
Reporting by Jennie Milsom.
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