Welcome to festival ARTICLES



Explore the ARTICLES  >>
Articles

Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

Events

Every music festival organisation now publishes their sustainability policies in a publicly available format to demonstrate their commitment. These policies may be well thought out and well-intentioned but have festival organisers given any serious thought about what their published policies mean and how their events can be truly sustainable?

Read More ->

Andy Robertson - Tuesday 11 October 2022

The electricity required to power a large multi-day music festival can be huge making it difficult for organisers to accurately match supply with demand. How can festival organisers balance the power requirements against output whilst taking full consideration of cleaner electricity generation objectives and keeping expenditure within budgetary requirements.

Read More ->

Andy Robertson - Monday 10 October 2022

Providing great customer service is essential for any organisation and is critical for music festival entities too. With a focus on producing memorable experiences for festival-goers many organisers sometimes give little emphasis to the provision of customer service. Should festival organisers outsource this function or keep it in-house.

Read More ->

Andy Robertson - Sunday 9 October 2022

The production of Pride events has always been challenging and having the right support for event organisers is essential to their ongoing success. What resources can organisers reach out to for support and advice in developing their cause and creating inclusive events for all to enjoy.

Read More ->

Andy Robertson - Thursday 6 October 2022

The music festival season in Europe and North America usually runs from May through to September every year. For counties in the southern hemisphere the summer festival season runs from November to March. Can festival organisers operate events in both hemispheres to balance out this seasonality in their business.

Read More ->

Andy Robertson - Wednesday 5 October 2022

Artists

For any musician or artist making a live performance on a large festival stage in front of thousands of festival-goers can be intimidating. As well as producing a great sound set there are some techniques that can be used to enhance the audience experience by adding elements to a show.

Read More ->

Andy Robertson - Tuesday 4 October 2022

Events

Having an online presence for a music festival is essential for generating interest, making ticket sales and presenting an overall brand. It is becoming more important in the ever increasingly competitive world of music festivals that an online presence is visually impactful, professionally managed and up-to-date.

Read More ->

Andy Robertson - Monday 3 October 2022

There has been a certain amount of turmoil in the music festival industry over the last 3 years. The coronavirus pandemic virtually closed the industry down for 2 years only to emerge into a world of rising costs supplier shortages and an uncertain economic environment. What trends should festival organisers be considering for 2023 to help them ride these storms.

Read More ->

Andy Robertson - Sunday 2 October 2022

The music festival aftermovie is quite standard in the modern era and is expected to be published soon after the event by festival-goers and followers. What can festival organisers do to ensure that they produce and publish a high quality aftermovie in a timely manner once the event has finished.

Read More ->

Andy Robertson - Thursday 29 September 2022

Every music festival organisation relies on its marketing to promote the event and generate ticket sales. With so many organising entities operating in a seasonal market there is a temptation to limit marketing activity expenditure. How can organisers best use available resources to obtain maximum value for money in their marketing.

Read More ->

Andy Robertson - Wednesday 28 September 2022

The period after festival season is when organisers get a chance to reflect on how well or not their event went. It is also a critical time for the full-time staff to ensure that everyone will be ready for the forthcoming year. What actions do festival organisers need to take in the post event period to fully prepare their teams for future events.

Read More ->

Andy Robertson - Tuesday 27 September 2022

Every music festival big and small uses an array of backline equipment for the duration of their events. Almost all backline equipment is hired from a range of suppliers and very rarely owned by a festival organising entity. What happens to this equipment after festival season ends to ensure it’s ready for next year.

Read More ->

Andy Robertson - Monday 26 September 2022

Music has always been a powerful force used to unite people for various common causes throughout history. The music festival sector has always thrived on presenting mixed genres to satisfy the wide preferences of audiences. Is the development of genres becoming a divisive force in music tastes and what impact will this have on music festival organisers.

Read More ->

Andy Robertson - Sunday 25 September 2022

It’s becoming increasingly important for music festival organisers to publish more written content about their events. Written content increases audience engagement through social media posts, blogs and articles but it can be challenging to get started for organisers who are new to this so here are some topic suggestions.

Read More ->

Andy Robertson - Wednesday 21 September 2022

For many European and North American festival organisers the festival season usually runs from May to September every year. As we enter late September it's time for organisers and their staff to take a well-earned break. Why is this an important time for festival organisers and what are the benefits to staff.

Read More ->

Andy Robertson - Wednesday 21 September 2022

The passing of time has not been kind to old alternative rock bands with many seeing their peak popularity back in the late seventies and early eighties. All good things come to an end and the next few years may be the last opportunity to see any of these aging bands in a live environment.

Read More ->

Andy Robertson - Tuesday 20 September 2022

A festival site infrastructure can take weeks to build and organisers need to ensure that sufficient support is available during this period, through the event dates and during breakdown post event. How do festival organisers mange their on-site maintenance to ensure that everything works and operates as intended.

Read More ->

Andy Robertson - Monday 19 September 2022

The world of marketing engagement maybe shifting and many organisations are starting to put more emphasis on published content rather than advertising campaigns. There are some underlying reasons why this form of marketing is now trending so how can music festival organisers capitalise on this trend.

Read More ->

Andy Robertson - Sunday 18 September 2022

Ticketing

The post-COVID world was supposed to be a boom time for music festival organisers with pent up demand driving attendance. Whilst some music festivals were sold out others had to be cancelled because of poor ticket sales. What's been the driving force behind the success or failure of music festivals in 2022.

Read More ->

Andy Robertson - Thursday 15 September 2022

Events

Sustainability credentials are becoming more and more important for festival organisers and every festival entity now issues public statements on their commitment to running sustainable events. These commitments extend to all the suppliers and contractors used by festival organisations and this new initiative is intended to formally address this.

Read More ->

Andy Robertson - Wednesday 14 September 2022

Although music festivals are usually scheduled to run in the summer months when the weather is better there is always a chance of adverse weather conditions hitting an exposed remote site. What can organisers do to ensure that their festival site is protected from harsh weather conditions ensuring the safety of all site visitors and safeguarding equipment.

Read More ->

Andy Robertson - Tuesday 13 September 2022

Every multi-day music festival will have a range of accommodation options including basic tent pitches to luxury yurts and campervans. The American style RV really takes the campervan idea to a new level and they are becoming increasingly popular at the UK’s biggest festivals. Why are these large RVs gaining popularity in a frugal climate and will this continue.

Read More ->

Andy Robertson - Monday 12 September 2022

Some music festival sites can be huge making it a challenge for staff and volunteers to quickly get around the site. There are numerous reasons that organising staff may need to quickly get to another part of the site, what are the range of solutions available for rapid transit that meet cost and sustainability considerations.

Read More ->

Andy Robertson - Sunday 11 September 2022

As the summer festival season draws to an end it’s time for music festival organisers to conduct a thorough review of their event. This is an essential process that helps to identify what went well and what did not and the results can be incorporated into the planning process for future events.

Read More ->

Andy Robertson - Thursday 8 September 2022

The impact of technology on the music festival sector has been rapid in the last decade. Use of evolving digital technologies has enhanced the user experience for festival-goers and made operational management faster and more efficient. What aspects of music festival operations should organisers be focussing on.

Read More ->

Andy Robertson - Wednesday 7 September 2022

Almost every sizeable music festival now uses a mobile app to support their event making them available for festival-goers to download to their mobile devices. The amount of data that can be obtained from users can now be used in numerous ways by festival organisers to make improvements to their future events. 

Read More ->

Andy Robertson - Tuesday 6 September 2022

The coronavirus pandemic had a significant impact on the music festival sector with many full-time permanent staff being made redundant or at best furloughed. People affected were forced to find alternative employment but once events resumed it has been challenging to get experienced people to return to the industry.  

Read More ->

Andy Robertson - Monday 5 September 2022

Almost every outdoor event has traditionally offered a physically printed programme detailing schedules and background content for sporting events and music festivals. With the advent of the internet and online digital versions is there really a place for the glossy official printed programme anymore.

Read More ->

Andy Robertson - Sunday 4 September 2022

Ticketing

In the current economic climate, many music festival organisers have faced challenges in attracting ticket buyers. The marketing tactics used in promoting festival tickets can be complex but when executed well can get an event sold out well in advance of the festival dates giving the organisers much needed cash flow. 

Read More ->

Andy Robertson - Thursday 1 September 2022

Events

Music festival organisers are endeavouring to reduce their overall carbon emissions as part of sustainability policies but this is challenging when they have little control over emissions produced by festival-goer travel. What can organisers do to reduce carbon emissions produced by travel to and from a festival venue.

Read More ->

Andy Robertson - Wednesday 31 August 2022
Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33

Contact us


Get in touch to discuss your requirements.

US: +1 424 485 0220 (USA)

UK: +44 207 060 2666 (United Kingdom)

AU: +61 (2) 8357 0793 (Australia)

NZ: +64 (0)9887 8005 (New Zealand)


Or use our contact form here.