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Sponsors

Just last week the Irish government touted the idea that if the sale of alcohol was banned then live music events may go ahead. They won't be the first country to flirt with this idea although for varying reasons as happened in Lithuania back in 2017. Some governments around the world have implemented alcohol bans in recent months citing COVID-19 as the reason. 

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Andy Robertson - Thursday 3 September 2020

Events

With COVID-19 infections still breaking out in seemingly random places there is knock on effect on the scheduling of dates for live music events. Planned live events therefore face uncertainty on whether or not they can go ahead as planned. Event organisers need to build in flexibility to all their schedules to prevent incurring unnecessary costs. 

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Andy Robertson - Wednesday 2 September 2020

Part of differentiating a regular live music event is the brand it projects to its target audience. This is especially true for large scale music festivals that take place every year, but creating a brand is so much more than just a logo it’s far more complex than that. What are the steps an event organiser can take to build a unique brand for their music festival? 

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Andy Robertson - Tuesday 1 September 2020

As almost all live music events have been cancelled and events companies focus on a re-energised events schedule for 2021 many events teams are experiencing some downtime. There is only so much to do to prepare for events taking place almost a year away so why not use this time wisely to invest in additional training for events teams. 

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Andy Robertson - Monday 31 August 2020

With all major music festivals in the UK cancelled in 2020 many are looking forward to the summer festival season next year but with so much uncertainty related to the COVID-19 pandemic what is likely to happen? As festival organisers moved this year's festivals to 2021, they have by and large stuck with roughly the same dates.   

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Andy Robertson - Sunday 30 August 2020

With over 5 million people attending music festivals in the UK (in a normal year) there falls a huge collective responsibility. When so many people are travelling and congregating in one place the impact on the environment and health and safety issues are significant. Attendees therefore have an obligation to others for safety and environmental impact.   

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Andy Robertson - Thursday 27 August 2020

All live events need manpower to move and set up equipment, from small indoor venues to large music festivals an army of people work tirelessly behind the scenes to get everything ready. This is not just hiring ‘muscle’ but is about the efficient use of teams skilled in logistics and technical know-how. 

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Andy Robertson - Wednesday 26 August 2020

Along with other ‘unseen’ industries in the live entertainment sector the shipping and freight companies that specialise in supplying music festivals are vital to their success. Some companies use the standard delivery couriers to supply equipment but there are many freight and shipping companies that specialise in supplying just the entertainment industry.

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Andy Robertson - Tuesday 25 August 2020

When running a live music festival one of the most pivotal job functions is that of the Stage Manager. For a large music festival that could involve hundreds of artists and multiple stages and therefore multiple Stage Managers. They are responsible for pulling everything together so that the audience experiences a seamless performance.     

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Andy Robertson - Monday 24 August 2020

Vendors

When planning you live event, especially a music festival, the selection of the right vendors can make a big difference in the event’s success. Almost all live music events post an online application for potential vendors and many organisers can be faced with choosing the right balance that meets the requirements of their event and the audience.

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Andy Robertson - Sunday 23 August 2020

Events

Anyone working in media, press, TV and Radio etc. will expect every live event to have a professional media kit. If the event lacks a media kit this will not be viewed favourably by potential journalists and media that may generate coverage for your event. Event organisers should put a high priority on building a professional media kit.

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Andy Robertson - Thursday 20 August 2020

Artists

For many aspiring DJs and music producers they are either self-taught or have been lucky enough to be shown the basics by a friend. No matter if someone is a beginner or seasoned professional many still go to DJ school. Like any profession there is no shame in honing skills and learning new techniques.    

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Andy Robertson - Wednesday 19 August 2020

Events

With so many music related events being cancelled this year it’s not surprising that the 34th IDMA scheduled for March was cancelled and replaced with a virtual ceremony on 1st April 2020. The event takes place every year with 110 nominations in 26 categories this years winners included Carl Cox, Charlotte De Witte and Armin Van Buuren.

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Andy Robertson - Tuesday 18 August 2020

COVID-19 Updates

The live events industry has been one of the most severely hit sectors during the COVID-19 pandemic and none more so than the crucial businesses that support the entire industry. Governments and other agencies have drummed up and promised financial support but this may be a case of too little too late for many businesses.

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Andy Robertson - Monday 17 August 2020

Sponsors

It’s almost impossible to attend a music festival without a particular alcohol brand splashed everywhere. From social media to branded banners drinks brands get everywhere many with brand specific bars and secluded VIP areas. Music festival organisers would love to get a slice of that sponsorship pie.  

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Andy Robertson - Sunday 16 August 2020

Artists

When you see how much the top earning DJs earn no wonder people consider that as a possible career. With the likes of The Chainsmokers making $46m last year it looks like a lucrative earner but how hard is it to start from scratch and get to the point where you can make a living wage, how hard can it be? 

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Andy Robertson - Thursday 13 August 2020

Events

For anyone working in the Music Festival Industry the annual UK Festival Awards are probably the most prestigious accolade obtainable for a wide variety of categories. The awards usually take place in December each year however with the current pandemic it is not clear if the UK Festival Awards will even take place in 2020. 

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Andy Robertson - Wednesday 12 August 2020

Great strides have been taken in recent years by music festival organisers to tackle environmental issues raised by festivals. As most take place in remote locations there will always be an inadequate infrastructure to cope with the thousands of event goers that attend each event such is their popularity. 

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Andy Robertson - Tuesday 11 August 2020

The pace of change and innovation in the music festival scene has accelerated in the last few years with the adoption of new technology to transform the audience experience. With seamless ticket booking and cashless venues what other new technologies are on the horizon that audiences and organisers will be utilising in the near future? 

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Andy Robertson - Monday 10 August 2020

Artists

The music business evolved in the late seventies and early eighties to make the DJ genre a key part of the live music scene with innovators like Grandmaster Flash and the Furious Five in 1978 and Grand Wizzard Theodore in 1982 completely changing how a DJ interacted with a live audience. Now top DJs The Chainsmokers are earning $46m a year.  

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Andy Robertson - Sunday 9 August 2020

COVID-19 Updates

There has been much publicity and action to financially support the live events industry with various campaigns and announcements of financial assistance from the UK Government. Whilst all these offers of financial assistance are much welcome throughout the live music events sector spare a thought for the unseen people and companies that support the industry.  

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Andy Robertson - Thursday 6 August 2020

The virtual event has been hailed as the saviour of the live music event industry ever since the majority of populations went into a lockdown back in March 2020. How has this developed over the last five months and does it fill the gap left by the cancellation of live events which are unlikely to resume until well into 2021. 

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Andy Robertson - Wednesday 5 August 2020

Sponsors

The revenue that live event organisers get from corporate sponsorship makes up a significant portion of their overall revenue and is said to be worth $10b globally. Recent research suggests that among media buyers responsible for sponsorship of live music events 25% have paused or ceased spend while 46% have reduced spending in this sector as a result of the COVID-19 pandemic. 

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Andy Robertson - Tuesday 4 August 2020

Artists

Artist’s riders are the demands or requests made on event organisers and venues that enable them to fulfil their live performance obligations. Whilst these may be quite reasonable some may argue that on occasions the riders can end up being a series of outrageous and unreasonable requests. 

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Andy Robertson - Monday 3 August 2020

Events

One of the best ways to make a live music event stand out from the rest is the light show accompanying the artist’s performance. The technical capabilities of staging a modern light show have advanced hugely in the last decade as has the cost of getting a slick world class installation built.  

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Andy Robertson - Sunday 2 August 2020

For an industry that has seen consistent strong growth over the last few years 2020 will look very different. What is the impact of the COVID-19 pandemic on the global music events sector and when will it recover and start growing again? Some recent research suggests 2020 will just be a hiccup in continuing growth but these very much depend on where the world is with COVID-19 as we enter 2021. 

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Andy Robertson - Thursday 30 July 2020

Vendors

As live events start making a tentative return the services that support event infrastructure is key to putting on a good show. An essential part of any live event are the vendors servicing event goers primarily with food and drinks, however, these vendors are returning to an environment that is completely different prior to the global lockdown earlier this year. 

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Andy Robertson - Wednesday 29 July 2020

Artists

With so few opportunities to perform live what is next for performance artists that have previously focussed on performing at live events? Despite the increase in virtual events it is the atmosphere and audience feedback of a truly live event that give artists a buzz and makes the whole experience of performing live something special.   

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Andy Robertson - Tuesday 28 July 2020

Events

In the UK and many other countries live performances are retuning in both outdoor and indoor venues but with new restrictions. For sure there is pent up demand from event goers and artists are really keen to get back on stage too, but is it really financially viable for live events to take place in what's left of 2020 or should they wait until 2021? 

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Andy Robertson - Monday 27 July 2020

Performance artists appearing at a live event rarely do these as one offs and are more likely to be part of a well organised tour. This could be anything from an in-country tour with a handful of dates lasting a week to a world tour lasting a year. The same principles broadly apply in managing a touring artist as they do for fixed venue with multiple artists.   

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Andy Robertson - Sunday 26 July 2020
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