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Events

Music festivals are generally very inclusive and festival-goers usually come from a diverse group of people. Whilst most attendees travel with friends there are also a significant number who are going to a festival on their own. What are the pros and cons of going to a music festival solo or in a group.

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Andy Robertson - Tuesday 28 May 2024

Technological advancement in holographic projections mean that live music can now be performed by musicians and artists who may not be physically present at a venue. This has many implications for the presentation of live music now and in the future. What is currently happening in the development of this new technology and what does it mean for fans. Read More ->

Andy Robertson - Monday 27 May 2024

Festival organisers have always published lists of banned items that cannot be brought onto a music festival site. New rules, legislation and public opinion are driving additions to these banned item lists around the world. What changes do festival-goers need to be aware of prior to packing their festival backpacks this year. Read More ->

Andy Robertson - Wednesday 22 May 2024

Music festival organisers invest much time, effort and money in preparing for their music festivals with planning often starting over a year in advance. What site activities are critical in the final month prior to the event dates that organisers need to focus on to ensure all their planning comes to fruition. Read More ->

Andy Robertson - Tuesday 21 May 2024

Volunteers

Music festival organisers rely on volunteers to help run their events, they can number in the hundreds depending on the size of the festival. A dedicated volunteer training day may be the best and most cost-efficient way to get hundreds of volunteers briefed and trained prior to the event taking place. Read More ->

Andy Robertson - Monday 20 May 2024

Events

In the current economic climate of rising costs and challenging ticket sales music festival organisers need to employ every strategy they can to reduce costs and maximise returns. Marketing budgets are usually the first expense to be cut but there are numerous strategies organisers can employ to promote their event and generate ticket sales at zero cost. Read More ->

Andy Robertson - Wednesday 15 May 2024

There is an expectation from festival-goers that clean drinking water will be provided on music festival sites. The consequences of having contaminated drinking water can be far reaching affecting people's health as well as the event’s reputation and potential legal issues. Regular laboratory testing of drinking water supplies may help to prevent any potential problems. Read More ->

Andy Robertson - Tuesday 14 May 2024

Vendors

Historically the prices charged for food and drink at music festivals is perceived to be incredibly high and it dominates the complaints festival-goers regularly make. What factors are involved in setting food and drink prices for music festivals and are they fair especially given the current economic climate of rising costs. Read More ->

Andy Robertson - Monday 13 May 2024

Events

Announcements for artist line-ups at summer music festivals usually start at the end of December and typically run through to May. Anyone not familiar with music festivals may find many of these announcements obscure and seriously lacking in essential information. What can festival organisers do to improve how they present their line-up announcements. Read More ->

Andy Robertson - Wednesday 8 May 2024

For touring artists and musicians in the 70s and 80s the university and college circuit used to feature heavily in touring schedules. With greater access to venues and an increase in the number of music festivals are these types of venues still relevant today for artists putting their touring schedules together. Read More ->

Andy Robertson - Tuesday 7 May 2024

Trends in music genres are constantly changing and music festival organisers need to carefully manage their curation process to include the best trending artists in their line-ups. Diverse genre fusions have been rising in popularity over the last few years and are becoming increasingly popular with live music audiences. Read More ->

Andy Robertson - Monday 6 May 2024

Artists

Managing performance artists, bands and musicians can be a complex business and probably has more challenges than many other professions. What aspects of artist management make this work tricky to navigate and create a successful career for the performance artists and musicians they manage.  Read More ->

Andy Robertson - Wednesday 1 May 2024

Events

Landing a job with a music festival organiser is a dream job for many especially as openings for new staff can be scarce. The festival sector is a dynamic work environment that often demands long unsocial hours and relatively low pay, but the rewards often outweigh this. What do those new to the industry need to know as they start their new career in this business. Read More ->

Andy Robertson - Tuesday 30 April 2024

Music festivals very rarely run completely smoothly, and organisers can often cite numerous issues and problems they have encountered in running their festival. What are the most common blunders made by organisers that seem or occur again and again in the music festival sector and how can they be avoided.

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Andy Robertson - Monday 29 April 2024

Music festivals can have numerous stages or one single stage and there are a variety of reasons why organisers may opt for one or the other. This may be driven by budgetary constraints, physical venue size and types of music genres on offer but which format is best for festival-goer experience and the artists preforming at the event.  Read More ->

Andy Robertson - Wednesday 24 April 2024

Music festival organisers strive to create customer loyalty for thier events, and the creation of a membership club can contribute greatly towards this as well as increasing fan engagement. How can festival organisers go about creating a membership club for festival-goers if they have not done this before and have no experience of setting up a scheme.

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Andy Robertson - Tuesday 23 April 2024

Growing a successful music festival brand by expanding into new markets can be a risky venture with failure not uncommon. One possible route to help reduce risk is to consider a licensed franchise arrangement with a third party who takes on the operational and logistics tasks but with the support of a known festival brand.

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Andy Robertson - Monday 22 April 2024

A successful music festival brand often considers expanding thier business overseas and having both an Amercian and European based festival is not unusual. For organisers considering such a move it is vital to fully understand the key differences between operating a music festival in each territory. Read More ->

Andy Robertson - Thursday 18 April 2024

Touring provides an invaluable revenue stream for performance artists and crucial to putting a good tour together is the tour manager. The tour manager is usually someone contracted by the artist’s management team and could be an independent freelancer or a professional touring agency. What are the key elements required for a good tour manager. Read More ->

Andy Robertson - Tuesday 16 April 2024

Ticketing

Ticketing platforms for the events industry have been streamlined into a seamless process based on technology that enables electronic payments and the production of digital tickets. Sales revenue is collected and easily distributed to appropriate parties. These technology platforms are evolving allowing festival organisers to provide a better service in a more cost-effective manner.  Read More ->

Andy Robertson - Monday 15 April 2024

Events

The history of music festivals is embedded in a real sense of freedom from authority born out of the first events in the1960s. Since that time music festivals have become more socially responsible and corporately driven by profits. In some countries the authorities have raised concerns about anti-social behaviour and continued drug use resulting in an increased police presence. 

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Andy Robertson - Wednesday 10 April 2024

Advancements in technology innovation continue to move rapidly impacting everyone and how they interact with the world around them. The live music sector is being impacted by technology changes too and the music festival backline is a good example of this. What do festival organisers need to be aware of when considering the backline equipment for their next event?   Read More ->

Andy Robertson - Tuesday 9 April 2024

An essential part of every music festival that runs into the night is the lighting shows that accompany all acts. Meticulous planning is required to specify requirements, installation and the software programming that controls the light show. A well-executed light show can bring a festival to life, what do organisers need to know about planning a stunning light show for their event. 

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Andy Robertson - Monday 8 April 2024

Music festival operators are always looking for ways to increase sales revenue and promote loyalty and engagement with festival-goers. Running a gift voucher scheme is an excellent way to achieve these goals but what is involved in setting up and running such a scheme that generates incremental revenue without increasing costs. Read More ->

Andy Robertson - Wednesday 3 April 2024

All music festival organisers need to generate revenue to cover their costs and if possible, to make a return on investment. Profit margins can be very tight and low, and organisers try to use every tool they have to generate additional revenue but are they missing out on other incremental revenue generating opportunities? Read More ->

Andy Robertson - Tuesday 2 April 2024

Thailand has been in the news recently after attracting several international music festival brands to the country including Tomorrowland and Summer Sonic. What is the impetus behind this move and what makes the country so attractive as a music festival destination for big, branded festivals now and into the future. 

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Andy Robertson - Monday 1 April 2024

The music festival sector continues to face ongoing challenges from rising costs and low ticket sales making the chances of long-term survival difficult. Should organisers consider a move away from generic mixed genres to niche ones? What are the key benefits to organisers in pursuing this route and what challenges will they face in doing so. Read More ->

Andy Robertson - Thursday 28 March 2024

There has always been a tentative relationship between music festivals and recreational drug use dating back to the first events in the 1960s. Whilst this is still frowned upon it is accepted as an ongoing reality by organisers and law enforcement. What steps can organisers take to mitigate the risks associated with drug-related organised crime at their events.

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Andy Robertson - Wednesday 27 March 2024

It is not uncommon in the entertainment business to encounter performance artists who are confrontational either with venue staff or other artists which in extreme circumstances can lead to violence, injury and bad press for those involved. What steps can music festival organisers take to prevent potential confrontations during their event. Read More ->

Andy Robertson - Monday 25 March 2024

The use of terms like Artificial Intelligence (AI) are popular buzzwords circulating in the media currently, but can this technology actually help to improve the festival-goer experience when onsite? What are practical steps that festival organisers can take to utilise this technology in a productive manner. Read More ->

Andy Robertson - Thursday 21 March 2024
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