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Investing in Music Festivals 2024.

Andy Robertson

Anyone with a keen interest in the music festival sector with investable financial resources may consider investing in a music festival. Music festivals are considered by the astute as high-risk ventures but with the potential for high rewards, what are the steps any budding investor should consider before parting with funds. 

The music festival sector in recent years has seen a significant number of poorly managed events that have resulted in financial collapse leaving a long line of creditors including staff, suppliers and artists out of pocket. Exploring music festival investment opportunities is fraught with danger however, investors may be considering this avenue for a number of reasons. It may be an event run by family and friends or an approach by an existing established organiser seeking funds to expand a long running festival or to launch something new. 

Research and Due Diligence.
Irrespective of how an investment opportunity arises it is essential to conduct thorough research and due diligence on the organising entity. This may include consideration of the location, audience demographics, competitors and music genres featured with associated trends. Potential investors should always consult with specialist professional advisors who can offer advice on the feasibility of any opportunity before committing to any financial transaction. 

Management and Experience of the Organising Entity. 
Understanding the existing festival entity is key to making a fair assessment of an investment opportunity. How many years' experience do the management team have and how well is the company financially managed. Full access to up-to-date financial accounts should be available for inspection in a transparent manner. Evaluating any existing deals with sponsors, partners and venue/landlords can indicate the potential long-term value. Insist on access to audience research to gain an insight into how well the festival is perceived including overall organisation and line-up curation. How does the organisation perform against sustainability objectives and have there been any recent health and safety breaches? What is the organising entity's long-term plans for expansion and diversification of the festival and how have they invested in technology to improve efficiency and security. 

Reducing Risk. 
It is vital to clearly separate emotion and passion for music festivals from a professional financial assessment of on organising entity. The financial analysis of the organisation that includes revenue, costs and future projections are an essential part of any evaluation. There are also external risks to consider that may include adverse weather, regulatory changes or another pandemic for example. What do organisers have in place to insure the entity against any possible financial impact from an external factor. If a potential investor feels that a particular music festival opportunity presents too higher a financial risk, they could always consider investing in a publicly listed company like Live Nation. 

For festival organisers planning their events using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering. 

The information contained on this article provides valuable insights but is not intended as, and shall not be understood or construed as, financial advice and is not a substitute for financial advice from a professional who is aware of the facts and circumstances of an individual's situation. It is always recommended that investors seek advice from a professional.

Image by Andrea Piacquadio via Pexels

Andy Robertson
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