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Connecting Music Festival Logistics with Integrated Software.

Andy Robertson

Every music festival compromises many moving parts and controlling and managing these can be daunting for even the most experienced festival organisers. Many festival entities have embraced some form of automation to help managed all these moving parts but with so many elements to consider can everything be automated.

Using spreadsheets and Google docs to store relevant documentation and data can work ok for many festival organisers but there are some software packages that can bring these disconnected technologies together making the festival organisation more efficient and manageable enabling revenue and costs to be closely monitored can controlled. 

When data is stored in a particular format getting it transferred to another system can present problems due to incompatibility issues. The result will be difficulty in finding relevant data and the additional time taken which can affect productively and rapid decision making. 

Integrated Systems. 
Having all music festival data on a single integrated system should mean that data is more easily accessible making all processes faster and more accurate. An integrated festival software platform will include data on artist bookings and advancing information along with relevant contracts and fees. Having vendor, sponsor, volunteer and contractor's data on the same platform helps when this works with an integrated calendar system. This means that all staff can easily access the data they need in an instance. 

User Friendly Interface. 
Any integrated festival software platform should be intuitive and easy for users no matter what their responsibilities are. Whether it's the artist management team, volunteer managers or operational staff responsible for contractors and suppliers having the data on a single platform gives visibility of the festival organisation as a whole.

Additional Functionality.  
If an integrated festival software platform can also integrate ticketing data and financial accounts with a central production calendar it will result in faster decision making. Managers and staff can see all the relevant data instantly without having to delegate the task to someone else. Seeing ticket, vendor and sponsor sales data in real time helps to prioritise decision making about actions that need to bae taken. Visibility for volunteer recruitment and training progress and outstanding artists advances for example ensures that remedial action can be taken in a timely manner.

There are a number of software platforms available for music festivals to consider but many focus on specific elements like volunteer management or ticketing. Others may provide comprehensive functionality but cannot be easily scaled up for larger events. For organisers looking for a fully integrated and comprehensive music festival software platforms the choice can be limited. Festival Pro is the leading music festival event management solution and is the software of choice for over 300 festivals each year. 

For music festival organisers planning their events using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering.  

Andy Robertson
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