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Post Live Event Actions.

Andy Robertson

Once an event organiser has successfully run their live event their job is not finished. There are many activities that need to take place once event goers have left the venue and gone home. From equipment breakdown to follow up communications there are a plethora of post event actions to conduct keeping organisers just as busy post event as they were pre event. 


For live events taking place at large venues or music festivals on a remote field somewhere the breakdown of rigging, stages and other equipment is likely to start the minute the last visitor and artist has left the site. For the event organisers what are the typical post event activities that contribute overall to a successful event? 

Breakdown Logistics and Traffic management.
It pays to have strict scheduling in place for equipment suppliers, vendors and sponsors who wish to breakdown stages and site pitches. Careful management of these schedules is required because everyone is keen to breakdown and leave the site as soon as possible. The event organiser must ensure that transport is carefully managed to avoid traffic jams at the venue site and is often done with the cooperation of the local police. Of key importance is to ensure enough time is given to allow event goers to completely disperse and vacate the site, failure to do this could have health and safety implications too. For a lager music festival site, the breakdown could stretch into days or weeks post event.

Clean Up. 
In the current climate of running environmentally sustainable events it is really important that any venue or festival site is left in the same condition prior to the event taking place. Event organisers should use their army of volunteers to help clean the venue or site and collect any rubbish ready for appropriate disposal in a sympathetic manner.

Communications. 
As soon at the event has finished event organisers should be communicating with their event goers while the event is still fresh in their minds. This engagement could form part of the overall marketing and communications planning and the timing is ideal to push merchandise or early bird discounted bookings for future events. Working closely with media partners and journalists organisers should ensure as far as possible that good reviews of the event are published in a timely manner and recirculated as widely as possible. For a live music event it is common to post an event mini movie on social media so event goers can relive their experience and also acts as promotional content for the marketing of future events. Collaboration with artists is essential to ensure that any copyright issues are fully covered and must have been agreed pre event in contracts and agreements. 

Using an events software management platform like FestivalPro event organisers get all the functionality they need to manage logistics and schedules for vendors and sponsors for event equipment deliveries and collection. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The FestivalPro platform is easy to use and has comprehensive features for managing calendars that can be changed on the fly along with notifications to all those concerned.  

Photo by Tom Fisk from Pexels

Andy Robertson
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