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Articles

Vendors

The revenue earned by festival organisers from vendor pitches makes up a significant portion of their overall income. How can festival organisers build and manage their vendor packages to make them attractive to potential vendors whilst controlling costs and providing services that festival-goers want  

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Andy Robertson - Sunday 15 May 2022

Events

Pride events are a fixture in most western cities every year and can last anywhere from a week to month. Increasingly popular are the associated Pride Festivals which are often the highlight of celebrations, how are these festival events evolving to accept corporate brand involvement along with appealing to wider audiences.

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Andy Robertson - Thursday 12 May 2022

No music festival is complete without its branded flags and banners that help promote the event’s image and brand. How much should organisers invest in their on-site branding and how can this be managed in a cost-effective manner to get the biggest impact without blowing the budgets. 

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Andy Robertson - Wednesday 11 May 2022

The UK has one of the most vibrant festival sectors in the world and continues to expand. There has been a steady flow of new festivals announced on a regular basis since the end of the coronavirus pandemic. What does analysis of the UK festival scene reveal for 2022 and how can this data be interpreted.

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Andy Robertson - Tuesday 10 May 2022

Artists

Understanding the trends in the music industry can play an important part in the success of a music festival. Organisers should do their best to anticipate which artists and genres they should focus on when curating their performance artists for forthcoming events as this will make them more attractive and easier to market to festival-goers.

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Andy Robertson - Monday 9 May 2022

Events

Sustainability and the impact of events on the environment is growing in importance with event-goers looking for action from organisers. This growth in awareness led to the creation of Isla in 2019 who’s aim is to collaboratively address the challenges of the climate crisis and focus on sustainability by supporting the transition to sustainable events.

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Andy Robertson - Sunday 8 May 2022

The tribute act has been a firm fixture on many music festivals for years and their popularity continues to persevere. Why are these musicians and performance artists so popular and how are music festival organisers integrating them into events to satisfy audience demand.  

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Andy Robertson - Thursday 5 May 2022

Operating a music festival can generate substantial revenues and continues to draw new players into the industry. With more than 30% of music festivals now operated by one of the large corporate players what do organisers of independently owned festivals need to do to improve their operational procedures to successfully compete.  

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Andy Robertson - Wednesday 4 May 2022

Volunteers

Volunteers are the key backbone of any music festival and many events would not take place without them. Some festival organisers may be facing a shortage of volunteers for festival season in 2022. What is causing this and how can organisers ensure they have a sufficient number of volunteers for their events.

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Andy Robertson - Tuesday 3 May 2022

Ticketing

Music festival tickets are getting a reputation for being overpriced and festival-goers are increasingly balancing their desire to attend an event against affordability. What strategies can festival organisers put in place to arrive at an optimum price that generates sufficient revenue but remains attractive to potential ticket buyers.

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Andy Robertson - Monday 2 May 2022

Events

A significant cost element for any music festival is the expense of hiring the venue space and for many organisers this can be difficult to control and predict. What steps can organises take to secure a cost-effective venue space that fits their requirements for location, size and infrastructure.  

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Andy Robertson - Sunday 1 May 2022

Most music festival organisations plan and implement marketing campaigns using their online social media accounts. Organisers can create and control these channels but there are numerous unofficial online communities too, how can organisers control and influence these unofficial groups.

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Andy Robertson - Thursday 28 April 2022

The quantity of data collected by event and festival organisers is vast and with more transactions and information exchanged online the risk of attack form hackers is increasing. Having the right data protocols and cybersecurity measures in place is key to protecting that data which in turn protects event-goers and organising entities too  

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Andy Robertson - Wednesday 27 April 2022

Artists

The demographics attributable to particular genres of music are key elements in planning artistic content for music festivals. There are so many diverse genres around the world and the demographics are constantly changing, what are the latest trends and how could this impact on genre and artist selection for festival organisers.

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Andy Robertson - Tuesday 26 April 2022

Events

A key element of any festival is compliance with any prevailing health and safety regulations which includes the management of any incidents likely to affect anyone on-site. Effective planning and reporting are essential aspects for successful incident management but how can organisers improve this. 

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Andy Robertson - Monday 25 April 2022

The festival run sheets and production schedules can take many forms but for any festival they are an essential part of managing numerous operational aspects of the festival’s on-site tasks. What steps can festival organisers take to manage their run sheets to ensure that everything happens when it should in an efficient manner. 

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Andy Robertson - Sunday 24 April 2022

The potential dangers of fires breaking out at a crowded event always needs to be taken seriously. Festival organisers should ensure their event planning includes the provision for fire prevention and safety that complies with any prevailing regulations as well as reassuring all site visitors that their safety is a prime concern. 

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Andy Robertson - Thursday 21 April 2022

Artists

The heart of every music festival is the selection of artists booked to appear as this can determine the popularity of the event and number of tickets sold. How can organisers balance the artists curated to ensure that the content will appeal to festival-goers and lead to commercial success.

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Andy Robertson - Wednesday 20 April 2022

Events

As music festivals get ever larger and more complex organisers are turning more and more to CAD to help them accurately plan and map a festival site. CAD has been around for many years but what do organisers new to this need to know about the technology and how it can help in their planning process 

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Andy Robertson - Tuesday 19 April 2022

The use of Two-way radios has been a fixture of large festivals for decades and organisers still see them as a vital part of on-site communications. With the advances in mobile phone technology do on-site Two-way radios still have a role to play in the festival site communications infrastructure. 

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Andy Robertson - Monday 18 April 2022
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