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Events

Protecting Music Festival-goers from Cyber Threats.

The move towards paperless and cashless music festivals has resulted in an increasing reliance on cloud infrastructure. With this shift to a fully digital environment, the threat from cyber criminals is also increasing. How can organisers take steps to protect festival-goers from potential cyber threats, from the ticketing process through to physical on-site presence. Read More ->

Andy Robertson - Thursday 12 February 2026

Managing Accessibility Challenges for Music Festivals.

All music festival organisers make allowances for accessibility at their events which satisfies legal compliance and fits with their diversity ethos. Planning and implementing measures that satisfy the multiple requirements of accessibility can be challenging. What steps can organisers take to ensure their event is accessibility compliant in 2026. Read More ->

Andy Robertson - Tuesday 10 February 2026

Vendors

Managing Music Festival Food and Beverage Vendor Reliability.

Every multi-day music festival needs to feed and water its festival-goers and organisers should be able to deliver a reliable quality service through the vendors they appoint. What processes and measures are required to select and monitor food and beverage vendors that will satisfy festival-goer needs and expectations. Read More ->

Andy Robertson - Monday 9 February 2026

Events

Managing Last Minute Technical Glitches for Music Festivals

Almost no music festival takes place without some kind of technical glitch occurring. This can manifest itself into a disaster for organisers or be managed with little impact. What steps can festival organisers take to make appropriate plans and contingencies for these inevitable technical glitches. Read More ->

Andy Robertson - Wednesday 4 February 2026

Increasing Music Festival Loyalty through Engagement.

The traditional music festival marketing scenario generates ticket sales once a year for an annual event with a simple financial transaction. Festival-goers are often anonymous to organisers and there may be little interaction taking place. How can organisers increase engagement with festival-goers to build a long lasting, valuable and loyal relationship. Read More ->

Andy Robertson - Tuesday 3 February 2026

Drug Safety and Harm Reduction for Music Festivals.

Despite ongoing vigilance by music festival organisers the use of illegal narcotics at events continues with the inevitable health risks associated with drug use. It’s common to have security protocols to confiscate substances and prepare for on-site health emergencies but how do organisers implement a balanced approach for festival-goer drug safety. Read More ->

Andy Robertson - Monday 2 February 2026

Managing Hygiene for Music Festival Toilets and Bathroom Facilities.

For a large-scale music festival located on a greenfield site, the provision of hygienic toilet and bathroom facilities that match festival-goer numbers is essential. The cleanliness and available capacity always feature high on customer complaints about festivals and can easily leak into the public domain. How can organisers plan and manage the provision of hygienic facilities. Read More ->

Andy Robertson - Wednesday 28 January 2026

Challenges for Launching a new Edition Music Festival Overseas.

The music festival sectors in Europe and North America are becoming increasingly competitive, combined with rising production costs. There may be opportunities to consider launching a new edition in another country, but what challenges do organisers face in making this a reality and what steps can they take to overcome them. Read More ->

Andy Robertson - Tuesday 27 January 2026

What Happens When Music Festival Creative Directors and Investors Disagree.

Music festivals can be complex business structures and are mostly the creation of individuals who have a creative vision for a live event but lack the funds to execute. Bringing in investors to bank role a festival can secure its future, but what happens when the creative founders and directors clash with investors. Read More ->

Andy Robertson - Monday 26 January 2026

Internet and Wi-Fi Service for Remote Location Music Festivals.

At one time a luxury, having connectivity on a remotely located site is now becoming an essential part of every music festival. Operationally critical systems increasingly rely on constant connectivity, which are mirrored by festival-goer expectations too. What are the key considerations in 2026 for organisers deploying festival site internet and Wi-Fi services. Read More ->

Andy Robertson - Wednesday 21 January 2026

Reliable and Efficient Power Solutions for Music Festivals.

A music festival cannot operate without a sufficient and reliable power source which forms a key part of any festival site infrastructure. What do organisers need to consider when planning for the most efficient and reliable music festival power solution that also meets sustainability requirements. Read More ->

Andy Robertson - Tuesday 20 January 2026

Hidden Insurance Costs and Rising Premiums for Music Festivals.

Obtaining the right level of insurance cover for a music festival is a complex process that can involve considerable costs. With rising levels of uncertainty, insurers are mitigating their exposed risk by increasing premiums and introducing more hidden costs. How can organisers navigate the insurance environment to keep costs down and still maintain suitable coverage. Read More ->

Andy Robertson - Monday 19 January 2026

Sponsors

Strategies for Handling Increased Competition for Music Festival Sponsors.

There are always new music festivals entering the market which is driving competition for festival-goers. In addition to ticket sales, a key part of any event's overall revenue will often come from sponsorship deals. How can festival organisers secure a lucrative sponsorship deal in an increasingly competitive environment. Read More ->

Andy Robertson - Wednesday 14 January 2026

Events

Revenue Generating Activities for Music Festival Customer and Lead Data.

The data held by music festival entities is a valuable financial asset of the business and usually consists of both existing customers and unconverted leads. What activities can organisers conduct to generate additional incremental revenue using this data that requires minimal investment. Read More ->

Andy Robertson - Tuesday 13 January 2026

Managing the Music Festival Pre Registration Process.

Most music festival organisers operate a ticket pre-registration scheme where interested festival-goers can register their interest in future ticket purchase. These schemes enable the early capture of ticket buyer data, but how should organisers manage their pre-registration schemes to maximise conversion to actual sales revenue. Read More ->

Andy Robertson - Monday 12 January 2026

Ticketing

Music Festival Ticket Price Sensitivity.

How to price tickets for music festivals is challenging for many organisers because demand and sales revenue are inherently linked to it. Organisers must find the right balance between generating ticket sales revenue and covering operating costs. What ticket price sensitivity factors should organisers consider when setting their ticket prices for forthcoming events. Read More ->

Andy Robertson - Wednesday 7 January 2026

Events

Managing Music Festival Check in Processes for Increased Efficiency.

A common compliant from festival-goers are the queues experienced when attending events. Managing queuing times and increasing efficiency can enhance customer satisfaction and reduce stress. The most likely chokepoint for festival organisers is the check-in process when initially admitting festival-goers to an event, so managing this is essential. Read More ->

Andy Robertson - Tuesday 6 January 2026

Managing Music Festival Permits.

Planning and implementing any music festival always requires various permits to operate and are an essential part of the planning process. Timely applications and proactive involvement of stakeholders can identify risks early on and prevent instances where an event needs to be cancelled or postponed. How can the permit process best be managed by organisers. Read More ->

Andy Robertson - Monday 5 January 2026

Managing Currency Fluctuations for International Music Festivals.

Many large-scale music festivals will have an international element to them primarily because performance artists are usually curated from around the world. Global currency exchange rates have been volatile in recent years driven by government actions to protect economies. How can festival organisers manage the risk associated with fluctuating exchange rates. Read More ->

Andy Robertson - Wednesday 31 December 2025

Discoverability for Niche Music Festivals.

Some of the longest running and financially successful music festivals are small events that focus on a specific niche. These festivals can remain invisible to the majority of regular festival-goers because the appeal is too narrow for them. How can organisers of niche music festivals make their events discoverable to the right target audience. Read More ->

Andy Robertson - Tuesday 30 December 2025
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