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Keep Events News Flowing.

Andy Robertson

As the UK (currently only England) starts getting ready for ‘Freedom Day’ on 19th July there is a frenzy of activity in nightclubs and other live event venues plus music festivals as they get ready to welcome visitors again. It is more important now than ever to keep a constant flow of news content flowing out to interested parties.

Ticket holders, vendors, contractors, volunteers and artists are keen to consume news on any live event they are interested in whether that’s a nightclub, concert or music festival. There is nothing worse than organisers and venues remaining silent during this crucial time. Organisers should be investing resources into these key communications, whether that's an internal staff member or an external agency.  

News Channels.
Most event organisers and venues will rely on social media channels like Twitter, Facebook and Instagram to keep their interested audiences updated but also consider a regular newsletter or alert via email or messaging service. Any news releases should appear simultaneously across all channels including the event website news section and social media. There are tech tools available to do this automatically saving time and resources. 

News Content.
In reality there is never too much news or content that can be released and regular updates will always be appreciated. Even once a week or once a month is better than nothing and unfortunately there are too many event organisers who have taken ticket money for postponed events but remained silent for the last 12 months. Perhaps some organisers feel they have nothing to say but an audience will always be interested in what is going on behind the scenes particularly where a venue is preparing their re-opening for example. Let audiences know what measures are being taken to comply with any COVID related measures and include updates on latest artists booked. Custom content can be targeted to a specific audience via email newsletters or alerts and can be useful for vendors, sponsors, artists and volunteers. Ticket holders can be targeted via more mainstream channels and official press releases that can be sent to news agencies like Reuters.

Whilst the majority of respected venues and music festival organisers are providing content on at least a weekly basis others have been very poor at providing any news on their current status or progress towards re-opening. Lack of news posts detracts from the brand value and ultimately can cause an overflow of queries coming into the organisational as interested audiences try to find out what's going on. Providing regular news updates negates the need for people to contact event organisers saving time on tying up resources. Even a music festival like Glastonbury is providing weekly news updates despite being on hiatus for over 18 months. 

For organisers planning a music festival or live event using a software management platform like Festival Pro gives them all the online functionality they need manage every aspect of their festival logistics. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering.

Photo by Andrea Piacquadio from Pexels

Andy Robertson
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