The streaming startups trying to save the music industry mid-pandemic.
19th October 2020 (The Guardian). From livestreaming platforms sharing their revenues with roadies, to immersive weekend-long gigs over high-end speakers, new music companies are innovating out of a crisis. Two decades ago, digital technology pulled the record business inside out, a shock from which it has only recently recovered. But in 2020 it is helping, at least partially, to remedy a live business obliterated by coronavirus cancellations. Early in the pandemic, the likes of Twitch, YouTube, Instagram, TikTok and Facebook filled a gap with their livestreaming capabilities.
Reporting by Eamonn Forde.
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